His six-year return to womenswear this season has been tightly under wraps until now. Hiring only one photographer to shoot, Ford wanted to keep his work away from the immediacy of the internet and the world of knock-offs. He questions the industry and cyber world’s thirst for new knowledge now and the rise of internet shopping. Ford told WWD that designer pieces are being overexposed and by the time their work reaches boutiques, the look has been done and worn out as consumers and the media turn to look for what’s “newer”. So after much anticipation for access to his secret SS 11 show, the curtains have finally been lifted.
This American designer, with a reputation for his openly sexualised campaigns, brought his signature old Hollywood glamour into the limelight this season. Since boosting sales during his time as Creative Director at Gucci and Yves Saint Laurent, his own label TOM FORD is soaring in success. For some time now, Ford has been creating all that is sharp and chic with a masculine sexiness saturated in rich opulence for men and women. His tailored fits, defined cuts and enhancements of the figure make his work both sumptuous and seductive.
Tom Ford has the ability to port you into a different era, one that is far more grand, elegant and luxurious. Everything from his latest collection to his latest lipstick line communicates Tom Ford’s brand a la luxurious brilliance.